More than once, I’ve come across comments below articles and posts that try to measure the success of a watch brand by the resale value of its watches on the pre-owned market. But does it make sense to measure a brand’s performance this way? Is there a link between the revenue of a watch brand […]

Visit Measuring The Success Of A Watch Brand By Its Pre-Owned Prices to read the full article.

All right, the moment is here. My time has finally come to choose and tell you about my “go anywhere, do anything” watch. I’ve tried to postpone this decision because I feel it’s a very difficult one to make. After all, I feel like different occasions ask for a different watch on the wrist. That’s […]

Visit Daan’s GADA Watch — The Very Versatile Cartier Santos Galbée XL 2823 to read the full article.

Picture this. I was sipping a glass of champagne with a Dutch author on fashion, design, and history while on the second floor of Cartier’s new boutique in the poshest shopping street in Amsterdam, P.C. Hooftstraat, looking at the shop window of a French fashion house that shall remain unnamed. The mannequins in the window […]

Visit Watch Elegance For Dummies — The Return Of The Age Of The Stylish Gentleman to read the full article.

My Cartier Santos Galbée XL (reference 2823 from 2006) and Rolex Explorer (reference 114270 from 2004) are both stainless steel sports watches. Both of them have quite iconic dials, and both also look best on their original bracelets. But still, the two are not often compared to each other. Maybe that’s because Cartier and Rolex […]

Visit Cartier Santos Galbée XL Vs. Rolex Explorer — Which One Makes For A Better Daily Wearer? to read the full article.

Platinum is the heaviest of precious metals. It’s hypoallergenic and unaffected by water and air. At the same time, it’s also one of the rarest precious metals out there and is 30 times rarer than gold. This also means we need to be careful not to exhaust the earth’s platinum stock. That’s why it might […]

Visit Pre-Owned Spotlight: Pricey Platinum Pieces From Patek, MB&F, Breguet, And More to read the full article.

In general, I do not consider myself a purist when it comes to watches. However, I will raise an eyebrow or two regarding fashion brands entering the industry of luxury mechanical watches. And honestly, it’s more a story of believing in specialist brands rather than being turned off by a fashion brand and its image. […]

Visit Serious Mechanical Watches From Fashion Brands — Would You Ever Buy One? to read the full article.

Celebrity watch brand ambassadors are paid cheerleaders. These carefully selected cheerleaders embody a brand or offer a look at what a brand wants to become in the near future. And that’s why you see them shine in lavishly styled advertisements and enticing mini-movies — Ryan Gosling trying to steal a TAG Heuer Carrera from a […]

Visit Celebrity Watch Brand Ambassadors — Are You Being Influenced? to read the full article.

They look a bit funky, and I definitely don’t know all that much about them. But every time I see one of those dual-time watches with two dials next to or above each other, my heart skips a beat. Of course, a more conventional GMT watch is nice. They often feature a fourth hand and […]

Visit Delightful Dual-Time Watches To Dazzle The Senses to read the full article.

I love the simple fact that a watch can do so much to my everyday fit and mood, and I couldn’t care less about the dress rules. If a big 42mm sports watch with a 44mm bezel looks great under a linen-mix shirt and fits under the cuff, then I’ll wear it if it looks […]

Visit Minimalist Splendor — The Best Of Elegant Simplicity From H. Moser, Cartier, Hublot, And More to read the full article.

Let me start by saying that I’m not someone who cleans his watches very often. This is in contrast to our photographer Morgan, who regularly rinses his watches with water every other day. With my Seiko Kinetic that I wore day in and day out for over 15 years, though, I used to have sort […]

Visit Spring Is Here, And It’s Time To Clean Up — Trying Out Four Watch Cleaning Kits to read the full article.