More than once, I’ve come across comments below articles and posts that try to measure the success of a watch brand by the resale value of its watches on the pre-owned market. But does it make sense to measure a brand’s performance this way? Is there a link between the revenue of a watch brand […]

Visit Measuring The Success Of A Watch Brand By Its Pre-Owned Prices to read the full article.

It is time to talk about summer watches! I am writing this from the home office, next to an open window that lets in a soft, warm breeze. The sun is out, and I have a tall glass of water with an oversized ice cube next to me. It feels like summer! More than any […]

Visit Fratello Favorites: Summer Watches — Thomas’s Picks From Doxa, Seiko, And Tudor to read the full article.

The answer to these questions is probably — spoiler alert — to earn money. But apart from that, what do brands typically expect when they launch new collections or additions to their portfolio? Yes, sure, in the end, it’s all about selling more of their products, but there can be different underlying motives as to […]

Visit Why Do Brands Release So Many Watches? to read the full article.

In this week’s episode of Fratello Talks, Nacho, RJ, and Thomas discuss the matter of in-house movements. What is an in-house movement? Which brands produce/use them? And how much do they matter to the guys when buying a watch? If you want the answers to these questions, listen to the episode below. It’s a hot […]

Visit Fratello Talks: In-House Movements to read the full article.

Fratello On Air is back with another episode, and this time, we talk about whether it’s worth consolidating to one great watch versus having two (or more) really good watches. Of course, your definition of “great” and “good” may vary, but we think you get the gist. Is it worth owning one great watch, or […]

Visit Fratello On Air: One Great Watch Or A Couple Of Really Good Watches? to read the full article.

You might not be aware of it when you buy a certain watch, but some can lead you down an ever-more tempting path. Those watches make you love watches even more than you already did, or they make you understand that the watch you bought is great. However, they also make you realize there’s another […]

Visit Beware! Notorious Gateway Brands Like Seiko, Oris, And Tudor Will Do Anything To Get You Hooked to read the full article.

Fratello On Air returns with a look at six divers under €1,000 each. We could do this episode any time, but summer is the perfect time due to casual wear and loads of water-related activities. We’ve picked a fairly wide range of pieces from a wide array of countries. If rotating bezels are your thing, […]

Visit Fratello On Air: Six Divers Under €1,000 That Are Ready For Summer to read the full article.

Tudor has been in the headlines quite a lot this year, especially with the brand’s new releases from Watches and Wonders. Included in those new releases was an updated version of the Tudor Black Bay in a dressier form, updated with sunray dials and MT-series movements. But today’s story is about what I would consider […]

Visit The Humble Tudor Oyster — An Often-Overlooked But Brilliant Vintage Watch to read the full article.

This week, we have another chronograph-fueled edition of Sunday Morning Showdown! This one’s inspired by the fact that one of the Fratello team members recently bought himself a Tudor Heritage Chrono. The brand launched this model in 2010 and recently discontinued it, so if you’re after one, perhaps now is the time to pounce. The […]

Visit Sunday Morning Showdown: Tudor Chronographs — Vintage Vs. Modern to read the full article.

What if you like a watch but you dislike the brand that made it? There’s a light-hearted question to ponder this Saturday morning. We all have watch brands that are close to our hearts as well as some that are really not. We know it doesn’t matter in the big picture, but some brands tend […]

Visit What If You Like A Watch From A Brand That You Don’t? to read the full article.