Coinciding with the Wheels & Waves surf-and-motorcycle festival in Biarritz, France, Breitling unveils two motorcycle-themed Top Time watches. Kickstarting the event is the third collaboration between Breitling and Australian surf-style brand and motorcycle customizer Deus Ex Machina. Also returning is the Triumph Top Time edition, both now part of Breitling’s permanent collection. The watches now […]

Visit Introducing: Two Breitling Top Time Editions With A Motorcycle Twist And Upgraded Chronograph Movements to read the full article.

More than once, I’ve come across comments below articles and posts that try to measure the success of a watch brand by the resale value of its watches on the pre-owned market. But does it make sense to measure a brand’s performance this way? Is there a link between the revenue of a watch brand […]

Visit Measuring The Success Of A Watch Brand By Its Pre-Owned Prices to read the full article.

Welcome back to Sunday Morning Showdown. This week, we follow up last week’s titanium face-off with a battle between two Swiss chronographs. But these are not just any chronographs. Both of these watches have a claim to firsts in outer space. You’ve read it in the title already, but today’s showdown will be between the […]

Visit Sunday Morning Showdown: Omega Speedmaster Professional Moonwatch Vs. Breitling Navitimer B02 Cosmonaute to read the full article.

Another Friday, another Top 5! In this series, we take one classic watch and choose our five favorite references ever produced. Four of these references will be based on the historical importance of the specific watch in the grand scheme of things. Though there may be some overlap, it’s not a question of which references […]

Visit Fratello’s Top 5 Breitling Navitimer References Ever Produced to read the full article.

Father’s Day is celebrated in many countries on the third Sunday in June. That means that this coming Sunday (June 18th) is the day to honor all the dads out there. Indeed, the day starts with an excellent breakfast and some self-made gifts or drawings, but a well-considered gift can also be part of the […]

Visit Fratello Favorites: Our Top 10 Father’s Day Gift Ideas to read the full article.

Today is a watch launch bonanza from Breitling. The brand does not want to stagger the releases and unveils seven new watches within the AVI range. This line began with the Breitling AVI Ref. 765 1953 Re-Edition from 2020, which now sits alongside 14 watches ranging from 41mm to 46mm in diameter. Each new 42mm […]

Visit Breitling Marks 70 Years Of The AVI Co-Pilot With Two Collections And A Bonus 1964 Re-Edition to read the full article.

Celebrity watch brand ambassadors are paid cheerleaders. These carefully selected cheerleaders embody a brand or offer a look at what a brand wants to become in the near future. And that’s why you see them shine in lavishly styled advertisements and enticing mini-movies — Ryan Gosling trying to steal a TAG Heuer Carrera from a […]

Visit Celebrity Watch Brand Ambassadors — Are You Being Influenced? to read the full article.

What if watch enthusiasts were the primary target audience? My previous article on rising prices ruffled some feathers. Almost all traditional watch brands seem to be chasing ever-higher segments. And from the stream of comments from you, Fratelli, we could see that the watch enthusiast community does not wildly appreciate it. It raised a question […]

Visit Could These Brands Conquer Watch Enthusiasts’ Hearts With A Slightly Different Approach? to read the full article.

The Breitling Premier debuted 80 years ago as the flagship line for the brand. A fascinating variety of models were produced over several decades. In 2018, the Premier line returned with top-of-the-line models, and Breitling continues to introduce beautiful new variants each year. In this article, we take a look at the history of the Premier […]

Visit The Breitling Premier — A Legacy Of Beautiful Chronographs to read the full article.

It’s been roughly 18 months since Breitling introduced the first Top Time Classic Cars Editions. During a big event in Geneva in 2021, the brand proudly presented three new Top Time models connected to American sports cars from the ’60s. The colorful Top Time watches celebrated the iconic style of both the chronographs and the […]

Visit Breitling Introduces The New Top Time Classic Car Editions With A Trio Of Familiar Faces And One Newcomer to read the full article.