It’s late June in the quiet mountain town of Zermatt. A bustling ski resort in winter, summer is a relatively quiet time up here, with only hikers and mountain bikers making the pilgrimage to the Matterhorn’s unofficial base camp. Fittingly, it’s this alpine backdrop that Alpina has selected to celebrate its 140th anniversary, and it […]

Visit Introducing: The Alpina Heritage Carrée Mechanical 140 Years — Two Limited-Production Watches Featuring Movements From 1938 to read the full article.

The very ’70s Alpina President is a great example of a low-budget watch that you can keep talking about for hours. I won’t keep you for hours today, but perhaps you will find this watch as interesting as I do.  I like nice coincidences. You know, those that make you find pleasure in otherwise meaningless […]

Visit #TBT Two Coronation Days With My Alpina President to read the full article.

It had a crown instead of a pusher cap. It even has new wire lugs welded on. Not many watchmakers would be excited to service such a watch, but I felt this Alpina 941 deserved to be reborn. First of all, there are not many collectors who would jump on such a severely wounded watch. […]

Visit #TBT A Second Chance For An Injured Alpina 941 to read the full article.

Alpina’s tough Alpiner Extreme Regulator Automatic was introduced in late 2022. The first piece of the Alpina Alpiner Extreme collection was inspired by the brand’s flagship model from 2005. A couple of months later, the Alpiner Extreme Automatic followed.  The collection consists of a line of tough watches that are attractive and competitively priced. For […]

Visit Alpina Unveils The Alpiner Extreme Automatic And Alpiner Extreme Regulator Automatic With Integrated Bracelets to read the full article.

It’s easy to end up in an exciting discussion about Heuer, Omega, or Rolex watches. But didn’t know many collectors that would lose track of time when discussing Alpina until I met Bas from Vintage View. Today, we will look at his personal treasure, a Valjoux 13-powered Alpina “Leftie”. I got to know Bas on […]

Visit #TBT A Fascinating Unicorn Alpina “Leftie” Valjoux 13 to read the full article.

Founded in 1883 of alpine origins, Alpina is a name synonymous with robust watches for the outdoors. The Swiss brand introduced the Extreme line to the Alpiner collection in 2005 at a time when monster watch sizes were all the rage. Reflecting the modern hybrid lifestyles, the Extreme line has undergone its most significant design […]

Visit Alpina Unveils The Alpiner Extreme Automatic With A Modern Makeover to read the full article.

Alpina shows us the Alpiner Extreme Regulator at the 2022 edition of Geneva Watch Days. This watch marks the rebirth of a flagship model from 2005. While the original was a 48mm monster, the new version is a lot more subtle. It is smaller and fitted with some refined details. Don’t be fooled, though. It […]

Visit Alpina Releases The New Alpiner Extreme Regulator At Geneva Watch Days 2022 to read the full article.

In the wake of increasing income inequality in many countries, the sub-€4K Swiss-made watch is under threat. The middle class is not what it used to be, and some households have fallen into poverty while others have moved up on the income ladder. And that affects the middle-class watch. The richest 10% of the world’s […]

Visit The Affordable Luxury Watch Is Dying — But The Sub-€4K Swiss Watch Can Still Be Saved to read the full article.

My friend’s grandpa used to say that an essential man’s collection requires three watches — a cheap quartz watch for chopping wood, a solid manual chronograph for everyday wear, and an elegant dress watch to take for dinner with your partner. Well, I have a tip for the last one — the Alpina Gruen Tecno. […]

Visit Dear Alpina And Gruen, Bring Back The Tecno to read the full article.

Dual-crown divers are enjoying a bit of a revival these days. While some brands are coming out with new designs, others are exploring their back catalogs. Alpina has a rich history dating back to 1883 and was there when diving and dive watches entered the zeitgeist. Launched in 2016, the Seastrong Heritage line was established […]

Visit Introducing: A New Colorway For The Alpina Seastrong Diver 300 Heritage to read the full article.