Off-the-shelf stuff — how do you feel about it? Well, it has its advantages. I mean, a product that’s available immediately and doesn’t need to be specially made to suit a particular purpose comes in most handy. But is an off-the-shelf product a luxury product? Let me rephrase that and include something relevant for Fratello […]

Visit Making The Past Look Better Than It Ever Did — The Restomod Is The Ultimate Feelgood Watch to read the full article.

My jaw doesn’t drop often. And it definitely doesn’t drop when looking at Rolex watches. But when I spotted the Honey Green modification for a private client of Artisans de Genève, I paid both parties a standing ovation (while sitting in my chair). What’s unusual, first of all, is that I’m writing about a Rolex […]

Visit The Artisans De Genève Honey Green — A Riveting Rolex Daytona Modification For 22,000 Francs to read the full article.

Yes, I happily admit to having a weakness for Artisans de Genève and what the small brand does to somewhat ubiquitous big-brand grails. Just like the roughed-up charm of Phil Toledano’s Submariner added a rustic soul to an icon, ADG has a magic touch. The watch community will always be split on modifying what many […]

Visit The Discreet Charm Of The Artisans De Genève Ciottolo Azzurro Project to read the full article.

Are mods divisive? Yes, and I’m not always a fan. These featured watches, however, are mods that I adore. Done right, officially or unofficially modifying a watch is fun, even taking our horological passion a step up to wrist-worn pop art. For others, mods are a chance to acquire a watch that is one of […]

Visit Watch Mods That We Love — A Cool Selection Of Jazzed-Up Watches From Tissot, Tudor, H. Moser, And More to read the full article.

If there is one complication that seems to be low on the desirability meter, it is the moonphase. For me, it’s been the same, but with some sharp new releases over the last couple of years, I have come to appreciate it. I’m no sailor or fisherman dependent on the changing tides, and I’m guessing […]

Visit The Moonphase Complication: Is It Irrelevant Or Cool? — Five Takes From Omega, Vacheron Constantin, Naoya Hida, And More to read the full article.

Watch collecting is a funny old hobby. What you collect and appreciate in a watch will be totally different from the next person. But therein lies the joy of watch collecting, as we all have our own tastes regarding our horological wrist companions. Sometimes, however, our tastes are pretty specific, and it’s possible that we […]

Visit Artisans De Genève Returns With The World Traveler Rolex GMT (Live Photos) to read the full article.

After Andrea Pirlo had Artisans de Genève customize two of his watches (skeletonized Submariners — The Andrea Pirlo Challenge and The Azzuro Challenge), I wonder if Pirlo recommended Artisans de Genève to his ex-teammate, Gigi Buffon? Either way, Buffon clearly liked what he saw enough to commission the company to personalize his Rolex Datejust. Watch personalization is […]

Visit The Gigi Buffon Challenge By Artisans De Genève Is A Personalized Rolex Datejust With One Hand to read the full article.

It’s no secret that I am not the biggest fan of Rolex watches or what the brand has come to represent. Still, what I didn’t get was why anyone in their right mind would completely rebuild a brand-new Rolex to their own spec. Surely, such a thing is sacrilegious, no? “Rusty” by Artisans de Genève, […]

Visit “Rusty” By Artisans De Genève — Setting A New Standard For Bespoke Vintage Inspiration to read the full article.

The Swiss masters of Savoir-Faire are back with another creation. Over the last 12 months, I have come to enjoy the work that Artisans de Genève does. So, when the brand reached out to let me know about its latest project, “The Maggiore Challenge”, I was pretty excited. What would we see this time? Well, […]

Visit Artisans De Genève Introduces “The Maggiore Challenge” — A Modified Rolex Daytona 116505 to read the full article.

I have written about the Swiss custom shop that is Artisans de Genève on more than one occasion before. Best known for customizing and modifying existing watches upon request for private customers, the brand has a pretty exciting back catalog of projects. Perhaps best known for its fantastic skeletonization, we’ve seen open-worked Daytonas, Submariners, and […]

Visit Mods On! Artisans De Genève Introduces the Rolex Submariner Moonphase With A Gorgeous Aventurine Glass Dial to read the full article.